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Here is my 411 on Makeup Primer 101 on

“For lashes, primers often contain hydrating pro-vitamins and fibers that enhance the effect of your favorite mascara. “Lash primers can plump and condition eyelashes for a more lush, dramatic look,” says celebrity makeup artist Andrew Sotomayor”


Check out my tips on primer featured on

“While not strictly a primer, this is a good one to use says celebrity makeup artist Andrew Sotomayor, especially to minimize pores and reduce shine. Sotomayor advises to apply primers just where they are needed (think: T-zone)”


My tips on choosing the right primers featured on

“Since primers are problem solvers, “Using a primer can help your regular makeup perform,” says celebrity makeup artist Andrew Sotomayor. Eye shadows are more susceptible (than, say, the blush on your cheeks) to moisture and body heat, causing them to fade throughout the day. But primers give makeup a tacky surface to grip, which intensifies your shadow’s color and keeps it from creasing.”